By music makers,for music makers.
Google Stockholm · Kungsbron 2 · Doors 17:30
Where it started
One of the first urban record labels in Scandinavia. After Soundtrade Studios, BB took shape at Finnboda Varv, where we made the music, released it and built a community around it on our own terms.
Late ’90s · Sonox.com
Before streaming, we helped build Sonox.com, a music platform for independent labels. 135 labels joined, 27 in Jamaica alone. It started with CDs: fans picked the songs and the cover, and we pressed their very own disc.
Now we’re taking the next step: independent, with everything that’s possible today.
The idea
The manifesto
The platform
Make.
The studio and the tools to create.
Release.
Music, media, tickets and merch, handled transparently.
Community.
Find other creators and new markets.
Make • Release • Community
Register once
01 Upload to BB
One guided flow for every track, release, video, artwork and event: credits, splits and codes in one place.
02 Register your rights
Your songs with your copyright society, your performances with your performers’ society, from the same details. All in one form.
03 Also on streaming, as promo
If you still want to be on Spotify, Apple Music and the rest, we’ll take you there through AWAL, as promotion that leads people back to you here on BB.
Why BB does it differentlyAlways in development
Studio
Release & sell
Learn & grow
Administration
The community
Breakin’ Bread is a motley crew of professionals in and around music. Book each other, pay each other or collaborate: a mix for cover artwork, a beat for a video, or if you’re simply broke, trade for a share (%).
Standing on the shoulders of…
Christian Falk
In loving memory. The name Breakin' Bread came from his James Brown vinyl collection.
DJ Rock Ski
Ayodele Shekoni
Gordon Cyrus
aka Gee
Desmond Foster
Andrés Avellan
Daniel "Papa Dee" Wahlgren
Peter Lax
In loving memory
Jhoan Camitz
In loving memory. He kept BB afloat back in the day by having us make the music for the commercials he directed.
Marimba Roney
Nine Yards
Wayne Beckford · Aeon Manahan · Clevedon Buntyn
Dr Alex Jonsson
DLX Music
Stefan Englund · Viktor Englund · Nicklas Jarl · Stefan Fandén · Rolf Petterson · Simon · Ulf Söderberg · and many more
Daniel "Puppet" Blomkvist
Oskar Hagelbäck
Made much of BB's early artwork
Adam "ADL" Baptiste
Freddie Cruger
aka Red Astaire aka Fredrik Lager, in loving memory
Damon Frost
aka D-Frost aka Data Bwoy
Aaron Phiri
Richard "Swingfly" Silva
Gary "Leafnuts" Beckford
Ayodele "Ayo The Jitz" Ayaji
DJ Sleepy
Daddy Boastin'
The Latin Kings
Douglas "Dogge Doggelito" Leon · Christian "Salla" Salazar · Hugo "Chepe" Salazar
Två Blåbär
Happy Alright
Paul Malmström · Mikael Sundin · Ante Runnquist · Björn Sunde · Christian Olsson · Goran Kajfes
Soundtrade Studios
Lars Gustavsson · CG Langenskiöld · Åke Karlson · Monica Möllberg
Sonox
Anders Engström (former EMI Publishing A&R) · Mattias "125.cc" Vangsnes · Patrik "Pawal" Wahlström · and the team · CDs pressed by DCM, Kista (CG Langenskiöld)
The scene they helped build is the reason any of this exists.
The new paradigm
Faster
Direct sales follow your payment account’s payout schedule. Music royalties arrive after platforms and distributors report and settle usage.
Direct
Your money goes to the maker, not to a label advance, a distributor, or a pooled payout that skims on the way.
Verifiable
Review the fees and agreed shares. Compare them with the royalties in your distributor’s statements.
Your music, your decision
You set the price, choose what to sell and make sure everyone who should be paid gets paid.
The Founding Circle
Sharing first place
We’re not looking for investors. We’re looking for angels, to give control of music back to everyone who makes it and everyone who lives for it, the professionals and the fans alike. We do it together, by building a transparent platform with fun, practical tools that span the whole industry.
The Founding Circle
Nobody owns Breakin’ Bread. We who stand behind the launch and the first years of development have each given according to our means: money, knowledge or connections. A contribution doesn't buy a share. It gives you a say.
We want to hear your voice!
The Founding Circle in BB gets
Built by music makers. For music makers.
Buy vs stream
To pay the music makers $10.21, each platform needs
Streaming rates from royalty statements, in US dollars, recording side, before distributor fees; * = estimate. Checked November 1, 2026. Uses = reported uses in TikTok, Instagram and Facebook videos, mostly views. Spotify pays nothing for a track with fewer than 1,000 streams in 12 months. OGRECORDS (usage Apr-Jul 2026) · Duetti (2024 data) · SoundCloud · Dynamoi (Content ID) · Spotify: monetization threshold · SoundExchange (US, 2026)
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Welcome
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breakinbread.com · Google Stockholm · Kungsbron 2 · Doors 17:30